Facial Hair a Growing Concern for Proctor & Gamble

Outside Magazine reported on a recent claim by Proctor & Gamble (owners of the Gillette brand) that the cultural phenomenon known as Movember is hurting their profits—to the tune of $700 million. According to Outside:

P&G attributes much of this loss to a decrease in facial-hair grooming due to a market trend and a generation that favors a little stubble.

Movember Isn’t the Problem

There may be a hair of truth to P&G’s statement, but let’s consider the cost of their products. An 8-pack of Mach 3 Razor Blades runs a whopping $22, and an 8-pack of Fusion Proglide Blades will set you back $29.

Now I’m going to hazard a guess that the expense of these blades have a negative impact on the P&G balance sheet, because almost every gent I know complains about the price of the Gillette blades—unless, of course, he knows better.

A Better Way to Shave

Yes, there is a better way to shave: Learn how to shave like a man.

 


How to Shave Like a Man How to Shave Like a Man

Sure, I’ve shaved my face something like 10,000 times, but I’ve been doing it all wrong. Then I learned how to shave like a man. You can too.

 

 


 

And if you’re going to grow a beard or moustache, by all means, keep it well groomed.

 

Written by Tom Fassbender

An amateur hobbyist, expert generalist, and outdoor enthusiast who recently traveled around the world with his family.

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