Case in point. This muffin tin from Williams-Sonoma will run you $30. But it’s covered with a Goldtouch ceramic coating. Whatever that is (I don’t think it’s real gold, though). Now, if you find yourself in need of something to cook muffins (or cupcakes) in, this muffin tin will set you back only $7.70.
Readers of this blog know I have a semi-regular feature I call Stuff You Don’t Need. It’s a humble cataloging of ridiculous merchandise I happen to come across that, well, people don’t really need.
So I have to give credit to Drew Magary, who crafted an excellent evisceration of the Williams-Sonoma catalog in his peerless rant on Deadspin (and we all know how much I love a good rant).
Magary is a master of the biting, oft profane, rhetoric, and if you like his style, you’ll probably enjoy reading his other Deadspin posts. I particularly enjoy Summer is the Goddamn Worst.
He’s also got a few books out there, worth reading if you’re the type who likes book-reading.